Creative DIRECTOR, EXPERIENTIAL Marketing & Content Producer
PROJECTS
Chico's Pop-up retail store at the Patti Berg Memorial Golf Tournament on the LPGA Symetra Tour
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In todays fast paced environment it is important to be mobile and to take your brand and products to environments where large groups of potential consumers are. We were asked by women's clothing retailer Chico's FAS to do just that by designing and constructing the first ever Chico's pop-up retail store at the Patti Berg Memorial Golf Tournament on the LPGA Symetra Tour to support their Zenergy Golf line.
Hair Cuttery Pop Up Experience​
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Our good friends at Hair Cuttery wanted to create an experience that would serve as one big selfie station where consumers and influencers could take selfies and flood social media with content that explained the new "Change it Up" campaign. We created an experience that resembled the flow you'd expect at a salon that took consumers through the journey from the wash to the finished look.
Common Ground Foundation Awards Gala
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Giving back is not only a good thing to do, its imperative. I have been honored to work with many of the biggest names in sports and entertainment over the years for good causes. The Common Ground Foundation is an exceptional organization founded by Rapper/Actor Common to help youth to be able to help themselves by exposing them to what's possible through the use of their own creativity.
Sir Paul McCartney
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The executive board at Piedmont Park in Atlanta, GA decided to do a series of concerts to raise money for their $53 million dollar expansion project in the park. The Green Concert at Piedmont Park was the answer I worked as a consultant for the Piedmont Park Conservancy on the production . The series featured some of the biggest bands in music including The Dave Matthews Band, Sir Paul McCartney and The Eagles with each event being enjoyed by over 40,000 concert goers.
Rue21 Pop-up retail store at NBA All-Star in New Orleans
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Rue21 wanted an activation where they could engage NBA fans who buy NBA merchandise from their stores du. We were asked to design and construct a pop-up retail store at the mall in front of their store to support their NBA merchandise line.
Richmond Jazz Festival at Maymont
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Every August since 2009 music fans come from all over to Maymont Park in the great city of Richmond Virginia for two days of great music on two stages featuring an outstanding artist line up. The range of artists that have performed on this spectacular event includes George Benson, Robin Thicke, Chick Corea, Stanley Clark, War, Poncho Sanchez and Los Lobos. Working with the team to produce this event has been a rewarding experience.